Strategy / Marketing / Communication planning
We help people decide what to say, who needs to hear it, and when.
Our clients are businesses, politicians and civic organizations. Most come to us with a goal and too many ways to chase it. We help them pick one and write it down.
info@empresastrategygroup.comWhat we do
Strategy Consulting
We sit down with you, look at where you are, and agree on a short list of priorities. Then we turn that list into a plan your team can actually run.
Marketing
Digital, social and direct outreach, planned together instead of one channel at a time.
Communication Planning
For businesses, politicians and civic organizations. The message, who carries it, where it runs, and on what dates.
Research
Polling, surveys and market research. We write the questions, read the results and tell you what we'd do about them.
Public Affairs
Messaging and coalition work for advocacy groups, causes and candidates.
Our main offer
The Communication Plan
A working document, not a deck. You leave with four things:
- Core message. What you want people to remember, and the facts that back it up.
- Audience map. The customers, constituents or members you need to reach, and what each of them cares about.
- Channel plan. Press, digital, social and direct outreach, matched to each audience.
- Calendar and response. A schedule for the months ahead, plus a plan for when something goes wrong.
Research
Ask before you spend.
Good research is cheaper than a wrong guess. We design the questionnaire, run fieldwork by text-to-web and phone through partner vendors, break the results out by the groups you care about, and write you a plain-English briefing.
We can work in any language.
Package
The Starter Poll
One focused survey. It tests your message and shows how many people already know who you are. Pricing on request.
Ask about the Starter PollHow we work
We listen first. After that we write a plan, help you carry it out, and change it when the facts change.
Contact
Tell us what you're working on.
Email is best. We'll write back with next steps.
info@empresastrategygroup.com